Our Story

Taking the first step towards better health is easy with us. Schedule your appointment today and our friendly team will ensure you receive the care you deserve.

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the FOUNDING team

David Roden

CEO & FOUNDER

Creator of ‘The Anti-Diet, Diet Club,’ a documentary that delves into the realities of weight loss and the worldwide obesity crisis.

Social Media Influencer strategist building community. With a personal influence of 140,000.

Passionate Golf Enthusiast

Patrick Werksma

CMO & BRAND STRATEGY

Business leader specializing in brand partnerships, sponsorships, and large-scale activations.

Chief Partnership Officer at Real American Beer, co-founded by Hulk Hogan, leading initiatives such as the 2024 College Tailgate Tour.

Co-Founder & Chief Revenue Officer of PlayBooked, a platform connecting collegiate athletes with brands through Name, Image, and Likeness (NIL) sponsorships.

Jordan Peterson

SALES & CORPORATE PARTNERSHIPS

Sales and business development executive with 15+ years of experience in large-scale event management, strategic partnerships, and revenue growth.

Proven track record of scaling businesses from $40M to $350M in annual revenue, managing key enterprise alliances worth $37M ARR.

Passionate golfer and business strategist, combining his love for the game with deep operational experience.

ADVISORY BOARD

Adam VanRees

LEGAL COUNSEL & CAPITAL STRUCTURING

Senior Attorney with 20+ Years Experience

  • Expert in sports, venture capital, and
    business development

  • Investment Counsel for Bunker Social

  • Guides legal structure, investor terms, and capital raise strategy

  • Early-Stage Company Advisor

  • Helped event-based startups scale and exit successfully

  • Athlete Business Counsel

  • Advises professional athletes on off-field ventures and brand deals

STEVE JBARA

ADVISORY BOARD

Pro Sports Franchise Owner

  • President & Owner of the Grand Rapids Gold (NBA G League team)

  • Proven Operator Award-Winning
    Executive

  • Back-to-back NBA G League Executive of the Year (2023 & 2024)

  • Event & Experience Expert

  • Built one of the most successful live event and fan engagement
    businesses in the region

  • Deep Local Ties

  • Strong Grand Rapids network across
    sports, business, and community

Contact us

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